Mitsubishi: Less Is More

At Jim Shorkey Uniontown Mitsubishi,

We talk a lot about cars. And one of our most popular topics is how Mitsubishi has reduced the number of vehicles they manufacture. Mitsubishi use to boost cars like the Galant, Eclipse and Evo. But as times changed, so did the Mitsubishi lineup, which resulted in discontinuing those models.  At one time Mitsubishi had over 10 designs on the showroom floor. This caused Mitsubishi great strain and a reformation was needed.  Now most Mitsubishi showrooms sell four designs: The Outlander, Outlander Sport, Lancer and Mirage, and we couldn’t be happier! Sales are up and customers love the vehicles we sell. Here are 3 reasons why having only 4 designs is good for customers.

Variety still exist with trims

Many in the auto industry thought Mitsubishi’s decision to discontinue one of their most popular models was going to be the downfall of their brand. Many in the industry also believed that an auto manufacturer had to have cars in all market segments, and getting rid of cars reduced options for the consumer. But Mitsubishi proved that the industry was wrong. Mitsubishi decided to devote its time in market segments that were attractive to the consumer like the cross over segment (Outlander Sport) and give an expansive variety of trims, accessories and upgrades.  With an Outlander Sport for example, you can get a 2.0 engine or a 2.4, an all wheel drive or front wheel.  You can add a hitch or sun guards. So you can make the vehicle your own. This formula saved Mitsubishi in the US.

Less cost to the consumer

With all the Mitsubishi car designs, it came a higher cost on shipping and receiving cars.  The economics were hard to predict.  The supply was not as high because they needed to produce a large variety.  This drove demand, and the prices also became increasingly more to the consumers and the dealerships.  This also caused a problem when it came to locating the right Mitsubishi for you.  Some dealerships had sold more Evos while another would sell more Galants.  This would result in a dealership trying to find the desired car from another dealership which would add more to the final price of the car.  Mitsubishi has learned this mistake and ordering became easier.

Sales members can devote more time on the vehicle

With working primarily with four vehicle designs, sales consultants have more time to learn each vehicle thoroughly.  A better understanding of the vehicle is easier when you don’t have 12 car designs on a brand.  This improves the consumers buying experience.  Whenever a consumer is looking for a car they deserve a sales consultant that understands what makes that car truly special.  They should know what add ons can be available, how much the can handle and any finance specials (you can save $500 if you own a Mitsubishi, Suzuki or Saturn).

Great Parks to take your new Driver!

Every now and again here at Jim Shorkey Kia Uniontown we meet young people who are purchasing their first car.  It is such a special time and it makes us think about learning how to drive.  Today we will showcase some of the best parks for young drivers to practice their driving that will be safe.  Obviously parks are the best way to train drivers.  It offers safety in a slower speed limit, no one is passing you and parking is not a nightmare.

1.  Cedar Creek Belle Vernon

Difficulty: Easy

Cedar Creek is only 15 minuets from our dealership and offers lovely rolling hills and plenty of parking for practice.  After you are driving you could also enjoy the Yough Bike Trail.

2. South Park

Difficulty: Hard

To the normal driver South Park is an easy place to drive but as a beginner it offers some obsticles that other parks don’t have.  It is easy to get lost in such a large park.  This could rattle a new driver.  Also inside south park there are some heavy traffic areas for a new driver.

3. Round Hill Park

Difficulty: Intermediate

Round Hill park is on the orange belt in Elizabeth Forward.  Out in farm country it offers a very hilly land scape.  Round hill park also has the distinction of showing you the inner workings in a farm including farm animals.

4. Ohiopyle Park:

Difficulty: Hard

Ohiopyle Park might be the prettiest of all parks with its waterfalls and mountain landscape.  As a driver there isn’t a true trail to follow so that makes it hard.  The speed is fast than other parks but is a great intro into the open road.

So those are four parks that a new driver could experience before they get on the big highways and windy roads.   Thank you for reading!!!!